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✨ FREE undertone quiz: are you warm or cool? Find out in 1 minute →

Your photos are 100% confidential: never published without your written permission.

EN
Before: selfie in the car, no makeup, hair pulled back and a beige T-shirtBEFORE
After: the same woman in the same car, with loose chocolate hair with caramel highlights, warm makeup and an olive green blouseAFTER
The client:
Long chocolate hair with soft waves and gold hoop earrings
Hand with gold rings and nude nails holding an iced coffee
Mirror selfie in an olive green sweater and cream pants
Terracotta blush, brown eyeliner, pink gloss, bronzer and a tortoiseshell hair clip
The vibe I saw in her…

Illustrative recreation with a fictional model

We show you what suits you before you change a thing. Color analysis, haircut and style in 72 hours.

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No appointments or video calls · Pay by card · 2 rounds of adjustments

Why it works

  1. 1. You stop guessing

    You've tried the dyes, the cuts and the tutorials. What was missing was a clear direction, made for you.

  2. 2. You know what suits you and why

    Your color, your face shape and your contrast, explained in plain words.

  3. 3. You see it on you before you change

    We show you the changes on your own photo before you spend a cent at the salon.

  4. 4. No more shopping blind

    You walk into the salon or the store with your report on your phone and know exactly what to ask for.

Get my analysis

Before and after

Same face, same skin, same woman. Only the hair, makeup and clothes change.

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.

    Flatters her
    Emerald
    Raspberry pink
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.

    Flatters her
    Forest green
    Warm burgundy
    Deep teal
    Washes her out
    Pastel pink
    Cool light gray
    Pastel mint
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.

    Flatters her
    Blush pink
    Slate blue
    Dusty plum
    Washes her out
    Tomato red
    Bright orange
    Pure black
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Bright Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.

    Flatters her
    Cobalt
    Electric fuchsia
    Bright emerald
    Washes her out
    Muted mustard
    Muted terracotta
    Muted olive
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.

    Flatters her
    Emerald
    Cherry red
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Warm Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.

    Flatters her
    Terracotta
    Olive green
    Teal
    Washes her out
    Black
    Cool gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.

    Flatters her
    Emerald
    Deep fuchsia
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige

    Wedding

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.

    Flatters her
    Dusty rose
    Slate blue
    Sage green
    Washes her out
    Pure black
    Tomato red
    Bright turquoise
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.

    Flatters her
    Raspberry pink
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Light camel
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.

    Flatters her
    Forest green
    Warm burgundy
    Dark chocolate
    Washes her out
    Pastel pink
    Cool light gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.

    Flatters her
    Burgundy
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden beige

    Formal event

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden brown

Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.

What our clients say

4.9 · 5 real reviews

  • Gracias en verdad, siempre tuve dudas de cuales eran mis colores y que se me veria mejor. Con esto que me dices tengo una vista clara de a donde tengo que ir y que tengo que cambiar. Realmente es un servicio muy completo, no me esperaba que estuviera así de completo! muchas gracias!
    — Name withheld at the client's request, TorreónColor Analysis
  • Queria saber como verme mejor para mi boda y 100% valio la pena el servicio. Me daba miedo pedir un cambio y que me quemaran el cabello o me sugirieran un cambio si yo poder ver el después antes! Ya saben lo estresante que es una boda y me quería ver como mi mejor version! totalmente valio la pena este servicio.
    — María Paula, MonterreyBridal Makeover
  • Me dejo sin palabras, de verdad que el antes y el después es increíble y lo mejor es sé que exactamente que pedir y me sigo viendo como yo pero mejor! Con esto ya pude hacer mejores compras en cuanto a ropa, maquillaje y ya tengo mi cita en el salón!
    — Ana, Ciudad de MéxicoColor Analysis
  • hasta parece que soy yo pero con tan pocos cambios, de verdad que solo saber que tono de cabello me queda mejor hace que mi piel se vea mejor y las ojeras desaparecen! muchas gracias, ahora sé que necesito hacer, estoy muy emocionada por este proceso!
    — Ale, ChihuahuaColor Analysis
  • Me encanta lo natural que se ve, de verdad que la comparación de las dos fotos me deja ver claramente que estoy haciendo mal y como me veria siendo yo sin cambiar nada de manera drastica. Muchas gracias !
    — Jessica, Ciudad de MéxicoColor Analysis

Why invest in yourself

  • Founder Client with her digital proposal, Bright Winter: loose dark hair, cream headband and royal blue blouse
    my colors, finally
    Real client · after: digital proposal

    Clarity at last

    You know which colors light you up, which ones wash you out and why. No more guessing in the fitting room.

    See my color
  • Founder Client with her digital proposal, Warm Autumn: waves with honey highlights and a teal blouse
    saw it before the salon
    Real client · after: digital proposal

    See it before you change

    Your haircut and your shade on your own photo, before the scissors and the dye.

    See the Transformation
  • Founder Client with her digital proposal, Soft Summer: ash blonde waves and a grayish-blue blouse
    my palette at the store
    Real client · after: digital proposal

    Buy less, buy better

    Your palette on your phone for the store, the salon and your makeup. No more shopping blind.

    See services
  • Founder Client with her digital proposal, Deep Autumn: chestnut waves with highlights and a wine blouse, outdoors
    my vibe
    Real client · after: digital proposal

    Everything tells the same story

    Hair, makeup, clothes and accessories planned together, with your vibe.

    What vibe maxxing is

Best sellers

Founders Program · 50 %

Be one of the first 20

We're launching It Girl Concept and we want our first reviews to be real. The program has 20 spots and 13 already belong to our first Founders (they received their analysis free of charge in exchange for their review). The remaining spots pay half on their order with a main service.

In return, we ask for an honest review (good, so-so or bad) with a photo of you within 7 days of your delivery, and your permission to publish your before and after (without your name, if you prefer). If you'd rather not share it, you can pay the regular price.

Valid while program spots last (20 in total; 13 already taken by our first Founders), on purchases with a main service. Applies only at checkout on this site (not on payment links sent by message) and can't be combined with other promotions. Once the spots are gone, prices go back to regular.

What happens after you buy

  1. Color Analysis envelope with the season wheel, the palette and fabric swatches

    1. You choose and tell us about yourself

    Pay by card and fill out a 5-minute questionnaire.

  2. Woman taking a selfie in front of a window in daylightIllustrative recreation

    2. You upload your photos in window light

    We guide you photo by photo. If one doesn't work, we ask for another before we start.

  3. Transformation envelope with the palette, fabrics, hair shades and a before-and-after polaroid

    3. You get your report in 72 hours

    In your inbox, with 2 rounds of adjustments within the following 48 hours.

The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.

Frequently asked questions

How can you analyze me with just photos?

With our own method and photos taken the way we ask. We guide you photo by photo: facing a window in daylight, no filters and no makeup, plus a photo of your wrist to read your undertone. We compare all of them before deciding.

If the light isn't enough, we ask for another photo before we start, and the 72-hour clock only starts once your photos work. And if something doesn't feel right, you have 2 rounds of adjustments.

Makeup-free woman taking a selfie in front of a window with light curtains and daylight
What is It Girl Concept?

It Girl Concept is an online image consulting service. We analyze your color, your face and your body with our own method from your photos, and deliver a personalized PDF report in 72 hours. Every report goes through a quality check before we send it to you.

How much does it cost?

Color Analysis is $29 USD, Face Shape Analysis $39 USD and the Complete Transformation $69 USD (value if purchased separately: $93 USD). For events: Event Look $89, Quinceañera Package $129 and Bridal Makeover $149 USD. You can pay by card, Apple Pay or Google Pay.

How soon do I get my report?

Within 72 hours of receiving your approved photos and your completed questionnaire. With priority delivery (+$19 USD), within 24 hours. If we're late with priority delivery, we refund that fee.

Will you change my face?

No. The simulations change your haircut, hair color, makeup and clothes. Never the shape of your face, your skin or your body. You have to recognize yourself.

Does it work on brown and dark skin?

Yes. All 12 seasons exist across every skin tone: there are brown-skinned Autumns, but also Winters and Summers. What matters is your undertone, your contrast and your chroma, not how light or dark you are.

What is 12-season color analysis?

It's a system that places you in one of 12 seasons based on your undertone, value, chroma and contrast. We use 12 (not just 4) because two “Autumn” people can need very different palettes, and we also tell you your lean toward the neighboring season.

Why does it cost less than an in-person consultation?

Because there's no appointment, no commute and no two-hour session to schedule. We work with our own method on your photos and give you everything in writing. You pay for the analysis and the report, not for time in a chair.

Is it safe to send my photos?

Your photos are used only for your analysis and deleted no later than 14 days after your delivery. We never publish them without your written authorization, which is separate and optional, and we don't share them for any other purpose.

Can I pay in my own currency?

Yes. You pay in US dollars by card, Apple Pay or Google Pay, and your bank converts the charge to your currency; some cards charge a fee for purchases in dollars. The price you see is final, with no extra fees at checkout.

What if I don't like the result?

Every service includes 2 rounds of adjustments within 48 hours of delivery. If you cancel before we approve your photos, we refund 100%. After that, the report has already been made for you and there are no refunds for a change of mind.

Do you offer surgery or treatments?

No. We're an image consulting service, not a medical service. There's an optional aesthetic simulation add-on: it's a visual simulation, not medical advice, for ages 18 and up only. We don't give doses, brands, techniques or prices for procedures.

Do you work with minors?

Yes, with consent from their mom, dad or guardian before we receive any photo. It's required for the Quinceañera Package. We never do aesthetic simulations for minors.