

Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.
- Flatters her
- Emerald
- Raspberry pink
- Sapphire blue
- Washes her out
- Pumpkin orange
- Mustard
- Peach
Your photos are 100% confidential: never published without your written permission.
BEFORE
AFTER



Illustrative recreation with a fictional model
No appointments or video calls · Pay by card · 2 rounds of adjustments
You've tried the dyes, the cuts and the tutorials. What was missing was a clear direction, made for you.
Your color, your face shape and your contrast, explained in plain words.
We show you the changes on your own photo before you spend a cent at the salon.
You walk into the salon or the store with your report on your phone and know exactly what to ask for.
Same face, same skin, same woman. Only the hair, makeup and clothes change.


Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.


Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.


Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.


Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.


Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.


Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.


Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.


Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.


Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.


Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.


Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.


Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.


Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.
Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.
4.9 · 5 real reviews
Gracias en verdad, siempre tuve dudas de cuales eran mis colores y que se me veria mejor. Con esto que me dices tengo una vista clara de a donde tengo que ir y que tengo que cambiar. Realmente es un servicio muy completo, no me esperaba que estuviera así de completo! muchas gracias!
Queria saber como verme mejor para mi boda y 100% valio la pena el servicio. Me daba miedo pedir un cambio y que me quemaran el cabello o me sugirieran un cambio si yo poder ver el después antes! Ya saben lo estresante que es una boda y me quería ver como mi mejor version! totalmente valio la pena este servicio.
Me dejo sin palabras, de verdad que el antes y el después es increíble y lo mejor es sé que exactamente que pedir y me sigo viendo como yo pero mejor! Con esto ya pude hacer mejores compras en cuanto a ropa, maquillaje y ya tengo mi cita en el salón!
hasta parece que soy yo pero con tan pocos cambios, de verdad que solo saber que tono de cabello me queda mejor hace que mi piel se vea mejor y las ojeras desaparecen! muchas gracias, ahora sé que necesito hacer, estoy muy emocionada por este proceso!
Me encanta lo natural que se ve, de verdad que la comparación de las dos fotos me deja ver claramente que estoy haciendo mal y como me veria siendo yo sin cambiar nada de manera drastica. Muchas gracias !

You know which colors light you up, which ones wash you out and why. No more guessing in the fitting room.
See my color
Your haircut and your shade on your own photo, before the scissors and the dye.
See the Transformation
Your palette on your phone for the store, the salon and your makeup. No more shopping blind.
See services
Hair, makeup, clothes and accessories planned together, with your vibe.
What vibe maxxing is100% online, wherever you live. Pay by card, Apple Pay or Google Pay.
Your photos are used only for your analysis and deleted no later than 14 days after delivery.
Simulations on your own photo, with your same face. No regrets at the salon.
Your report arrives as a PDF in 72 hours, to save on your phone and take with you.
Best sellerComplete TransformationIt Girl Concept$34.50 USDFounder price (50 %) · regular price $69 USD
Color AnalysisIt Girl Concept$14.50 USDFounder price (50 %) · regular price $29 USD
Face Shape AnalysisIt Girl Concept$19.50 USDFounder price (50 %) · regular price $39 USD
Bridal MakeoverIt Girl Concept$74.50 USDFounder price (50 %) · regular price $149 USD
Quinceañera PackageIt Girl Concept$64.50 USDFounder price (50 %) · regular price $129 USD
Event LookIt Girl Concept$44.50 USDFounder price (50 %) · regular price $89 USD
Founders Program · 50 %
We're launching It Girl Concept and we want our first reviews to be real. The program has 20 spots and 13 already belong to our first Founders (they received their analysis free of charge in exchange for their review). The remaining spots pay half on their order with a main service.
In return, we ask for an honest review (good, so-so or bad) with a photo of you within 7 days of your delivery, and your permission to publish your before and after (without your name, if you prefer). If you'd rather not share it, you can pay the regular price.
7 of 20 spots left
Valid while program spots last (20 in total; 13 already taken by our first Founders), on purchases with a main service. Applies only at checkout on this site (not on payment links sent by message) and can't be combined with other promotions. Once the spots are gone, prices go back to regular.
Gracias en verdad, siempre tuve dudas de cuales eran mis colores y que se me veria mejor. Con esto que me dices tengo una vista clara de a donde tengo que ir y que tengo que cambiar. Realmente es un servicio muy completo, no me esperaba que estuviera así de completo! muchas gracias!
Name withheld at the client's request, Torreón · Color Analysis · 2026-10
Queria saber como verme mejor para mi boda y 100% valio la pena el servicio. Me daba miedo pedir un cambio y que me quemaran el cabello o me sugirieran un cambio si yo poder ver el después antes! Ya saben lo estresante que es una boda y me quería ver como mi mejor version! totalmente valio la pena este servicio.
María Paula, Monterrey · Bridal Makeover · 2026-10
Me dejo sin palabras, de verdad que el antes y el después es increíble y lo mejor es sé que exactamente que pedir y me sigo viendo como yo pero mejor! Con esto ya pude hacer mejores compras en cuanto a ropa, maquillaje y ya tengo mi cita en el salón!
Ana, Ciudad de México · Color Analysis · 2026-10
hasta parece que soy yo pero con tan pocos cambios, de verdad que solo saber que tono de cabello me queda mejor hace que mi piel se vea mejor y las ojeras desaparecen! muchas gracias, ahora sé que necesito hacer, estoy muy emocionada por este proceso!
Ale, Chihuahua · Color Analysis · 2026-10
Me encanta lo natural que se ve, de verdad que la comparación de las dos fotos me deja ver claramente que estoy haciendo mal y como me veria siendo yo sin cambiar nada de manera drastica. Muchas gracias !
Jessica, Ciudad de México · Color Analysis · 2026-10

Pay by card and fill out a 5-minute questionnaire.
Illustrative recreationWe guide you photo by photo. If one doesn't work, we ask for another before we start.

In your inbox, with 2 rounds of adjustments within the following 48 hours.
The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.
With our own method and photos taken the way we ask. We guide you photo by photo: facing a window in daylight, no filters and no makeup, plus a photo of your wrist to read your undertone. We compare all of them before deciding.
If the light isn't enough, we ask for another photo before we start, and the 72-hour clock only starts once your photos work. And if something doesn't feel right, you have 2 rounds of adjustments.

It Girl Concept is an online image consulting service. We analyze your color, your face and your body with our own method from your photos, and deliver a personalized PDF report in 72 hours. Every report goes through a quality check before we send it to you.
Color Analysis is $29 USD, Face Shape Analysis $39 USD and the Complete Transformation $69 USD (value if purchased separately: $93 USD). For events: Event Look $89, Quinceañera Package $129 and Bridal Makeover $149 USD. You can pay by card, Apple Pay or Google Pay.
Within 72 hours of receiving your approved photos and your completed questionnaire. With priority delivery (+$19 USD), within 24 hours. If we're late with priority delivery, we refund that fee.
No. The simulations change your haircut, hair color, makeup and clothes. Never the shape of your face, your skin or your body. You have to recognize yourself.
Yes. All 12 seasons exist across every skin tone: there are brown-skinned Autumns, but also Winters and Summers. What matters is your undertone, your contrast and your chroma, not how light or dark you are.
It's a system that places you in one of 12 seasons based on your undertone, value, chroma and contrast. We use 12 (not just 4) because two “Autumn” people can need very different palettes, and we also tell you your lean toward the neighboring season.
Because there's no appointment, no commute and no two-hour session to schedule. We work with our own method on your photos and give you everything in writing. You pay for the analysis and the report, not for time in a chair.
Your photos are used only for your analysis and deleted no later than 14 days after your delivery. We never publish them without your written authorization, which is separate and optional, and we don't share them for any other purpose.
Yes. You pay in US dollars by card, Apple Pay or Google Pay, and your bank converts the charge to your currency; some cards charge a fee for purchases in dollars. The price you see is final, with no extra fees at checkout.
Every service includes 2 rounds of adjustments within 48 hours of delivery. If you cancel before we approve your photos, we refund 100%. After that, the report has already been made for you and there are no refunds for a change of mind.
No. We're an image consulting service, not a medical service. There's an optional aesthetic simulation add-on: it's a visual simulation, not medical advice, for ages 18 and up only. We don't give doses, brands, techniques or prices for procedures.
Yes, with consent from their mom, dad or guardian before we receive any photo. It's required for the Quinceañera Package. We never do aesthetic simulations for minors.