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Cream Color Analysis envelope with the season wheel, your palette, fabric swatches and a lipstick

It Girl Concept

Color Analysis

$14.50 USDFounder price (50 %) · regular price $29 USD

Final price · no extra fees at checkout

Buy less and look better in what you already own. You'll know which colors light you up, which ones wash you out and why.

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Prices in USD. Final price, no extra fees at checkout.

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How would you like to pay?

Founder price (50%) · 7 of 20 left

Regular price
$29 USD
Founders Program (50%)
−$14.50 USD
Founder total$14.50 USD

Your Founder price includes

How do you want to appear?

We'll show you how it looks before we post it. You can withdraw your permission anytime by writing to hola@theitgirlconcept.com.

Founders Program terms

If you change your mind before we approve your photos, we refund 100%.

Secure payment with Stripe. We don't store your card details.

Your photos are used only for your analysis and deleted no later than 14 days after delivery.

Online Color Analysis: your 12-season color profile

It Girl Concept's Color Analysis is an online seasonal color analysis from photos: it places you in one of 12 seasons, explains your undertone and gives you your palette with HEX codes plus makeup with specific product picks. It costs $29 USD and arrives in 72 hours.

We read your skin, your eyes, your natural hair and your veins in daylight to place you in one of 12 seasons and its lean toward the neighboring season. We tell you which colors light you up, which ones wash you out and why, so you buy less and look better in what you already own.

What's included

  • Your season and sub-season (12-season system) plus your lean toward the neighboring one
  • Undertone, value, chroma and contrast explained in plain words
  • Personal palette with HEX codes and bridge colors
  • Colors to keep away from your face (and how to wear them farther from it)
  • The neutrals, metals, jewelry and stones that flatter you
  • Makeup and nails by shade, with specific product picks
  • Prints and combinations for your day-to-day

It's for you if…

  • Your closet is full and you feel like nothing looks right on you.
  • You don't know if you're warm or cool (or neither).
  • You want to buy makeup without guessing.

It's not for you if…

  • What you want to change is your haircut: that's what Face Shape Analysis is for (or the Transformation, which includes both).
  • You're looking for an in-person draping session with fabrics held up to your face: that can only be done in person.
  • You can't take photos without filters or makeup: without them we can't read your color with confidence.

What the change looks like

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Bright Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.

    Flatters her
    Cobalt
    Electric fuchsia
    Bright emerald
    Washes her out
    Muted mustard
    Muted terracotta
    Muted olive
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Warm Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.

    Flatters her
    Terracotta
    Olive green
    Teal
    Washes her out
    Black
    Cool gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.

    Flatters her
    Forest green
    Warm burgundy
    Deep teal
    Washes her out
    Pastel pink
    Cool light gray
    Pastel mint
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.

    Flatters her
    Dusty rose
    Slate blue
    Sage green
    Washes her out
    Pure black
    Tomato red
    Bright turquoise
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.

    Flatters her
    Blush pink
    Slate blue
    Dusty plum
    Washes her out
    Tomato red
    Bright orange
    Pure black
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.

    Flatters her
    Emerald
    Cherry red
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.

    Flatters her
    Emerald
    Raspberry pink
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.

    Flatters her
    Emerald
    Deep fuchsia
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige

    Wedding

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.

    Flatters her
    Burgundy
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden beige

    Formal event

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.

    Flatters her
    Forest green
    Warm burgundy
    Dark chocolate
    Washes her out
    Pastel pink
    Cool light gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden brown
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.

    Flatters her
    Raspberry pink
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Light camel

Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.

How we read your color from photos

Our method compares your skin, your eyes, your natural hair and the veins on your wrist across several photos taken in window light. We never decide from a single selfie. If the light in your photos isn't enough for a reliable result, we ask for another before we start. Every report goes through a quality check before we send it to you.

Is a free quiz enough?

For a first clue, yes. But with a single selfie the result shifts with the light, and a quiz doesn't tell you why or what to do with your closet, your hair color or your makeup. Your Color Analysis is a report with the why behind every color, specific product picks and 2 rounds of adjustments.

The photos we'll ask for

Face, front view and makeup-free, in window light. Wrist optional.

With your phone, in daytime, facing a window and with no filters. After payment we guide you photo by photo.

Delivery and adjustments

  • Your PDF report in 72 hours from when your photos and questionnaire are complete (24 h with priority).
  • 2 rounds of adjustments: you request them within 48 hours of each delivery and each one arrives within 2 business days (1 with priority).
  • Mock-ups are digital simulations: they change haircut, color, makeup and clothes, never the shape of your face or your body.
  • Your photos are deleted when your order closes (no later than 14 days after delivery) and aren't used for any other purpose.

Want color, face and body together? The Complete Transformation includes this analysis for $69 USD (value if purchased separately: $93 USD). See the Transformation

Frequently asked questions

What's the difference between 4 and 12 seasons?

The 4-season system only tells you whether you're a Spring, Summer, Autumn or Winter. The 12-season system splits each season into three (for example, Soft Autumn, Warm Autumn and Deep Autumn), because two people in the same season can need very different palettes.

What photos do I need for my Color Analysis?

Your face, front view and makeup-free, in daylight next to a window and without filters. If you can, a photo of the inside of your wrist: it helps confirm your undertone. We guide you step by step.

Does it work if I dye my hair?

Yes. We ask for your natural color in the questionnaire and take it into account. Your season depends on your skin, your eyes and your natural color, not on the dye you're wearing today.

How much does a color analysis cost?

Your Color Analysis costs $29 USD, a final price with no extra fees at checkout. It includes your season out of 12, your palette with HEX codes, metals, jewelry and makeup with specific product picks.

Do you tell me what makeup to buy?

Yes: shades of lipstick, blush, eyeshadow and nail polish for your season, with exact shade names. If you only want the makeup and already know your season, the Makeup Guide PDF costs $9 USD.

What happens after you buy

  1. Color Analysis envelope with the season wheel, the palette and fabric swatches

    1. You choose and tell us about yourself

    Pay by card and fill out a 5-minute questionnaire.

  2. Woman taking a selfie in front of a window in daylightIllustrative recreation

    2. You upload your photos in window light

    We guide you photo by photo. If one doesn't work, we ask for another before we start.

  3. Transformation envelope with the palette, fabrics, hair shades and a before-and-after polaroid

    3. You get your report in 72 hours

    In your inbox, with 2 rounds of adjustments within the following 48 hours.

The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.

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