

Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.
- Flatters her
- Cobalt
- Electric fuchsia
- Bright emerald
- Washes her out
- Muted mustard
- Muted terracotta
- Muted olive
Your photos are 100% confidential: never published without your written permission.

It Girl Concept
$14.50 USDFounder price (50 %) · regular price $29 USD
Final price · no extra fees at checkout
Buy less and look better in what you already own. You'll know which colors light you up, which ones wash you out and why.
Your photos are used only for your analysis and deleted no later than 14 days after delivery.
It Girl Concept's Color Analysis is an online seasonal color analysis from photos: it places you in one of 12 seasons, explains your undertone and gives you your palette with HEX codes plus makeup with specific product picks. It costs $29 USD and arrives in 72 hours.
We read your skin, your eyes, your natural hair and your veins in daylight to place you in one of 12 seasons and its lean toward the neighboring season. We tell you which colors light you up, which ones wash you out and why, so you buy less and look better in what you already own.


Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.


Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.


Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.


Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.


Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.


Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.


Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.


Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.


Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.


Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.


Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.


Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.


Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.
Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.
Our method compares your skin, your eyes, your natural hair and the veins on your wrist across several photos taken in window light. We never decide from a single selfie. If the light in your photos isn't enough for a reliable result, we ask for another before we start. Every report goes through a quality check before we send it to you.
For a first clue, yes. But with a single selfie the result shifts with the light, and a quiz doesn't tell you why or what to do with your closet, your hair color or your makeup. Your Color Analysis is a report with the why behind every color, specific product picks and 2 rounds of adjustments.
Face, front view and makeup-free, in window light. Wrist optional.
With your phone, in daytime, facing a window and with no filters. After payment we guide you photo by photo.
Want color, face and body together? The Complete Transformation includes this analysis for $69 USD (value if purchased separately: $93 USD). See the Transformation
The 4-season system only tells you whether you're a Spring, Summer, Autumn or Winter. The 12-season system splits each season into three (for example, Soft Autumn, Warm Autumn and Deep Autumn), because two people in the same season can need very different palettes.
Your face, front view and makeup-free, in daylight next to a window and without filters. If you can, a photo of the inside of your wrist: it helps confirm your undertone. We guide you step by step.
Yes. We ask for your natural color in the questionnaire and take it into account. Your season depends on your skin, your eyes and your natural color, not on the dye you're wearing today.
Your Color Analysis costs $29 USD, a final price with no extra fees at checkout. It includes your season out of 12, your palette with HEX codes, metals, jewelry and makeup with specific product picks.
Yes: shades of lipstick, blush, eyeshadow and nail polish for your season, with exact shade names. If you only want the makeup and already know your season, the Makeup Guide PDF costs $9 USD.

Pay by card and fill out a 5-minute questionnaire.
Illustrative recreationWe guide you photo by photo. If one doesn't work, we ask for another before we start.

In your inbox, with 2 rounds of adjustments within the following 48 hours.
The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.
Best sellerComplete TransformationIt Girl Concept$34.50 USDFounder price (50 %) · regular price $69 USD
Face Shape AnalysisIt Girl Concept$19.50 USDFounder price (50 %) · regular price $39 USD
The Vibe I See in YouIt Girl Concept+$9.50 USDFounder price (50 %) with your analysis · regular price $19 USD
Ideal Hair ColorIt Girl Concept+$9.50 USDFounder price (50 %) with your analysis · regular price $19 USD