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Cream Bridal envelope with white swatches, a bridal photo, pearl earrings, flowers and the bridesmaids' palette

It Girl Concept

Bridal Makeover

$74.50 USDFounder price (50 %) · regular price $149 USD

Final price · no extra fees at checkout

So the most photographed day of your life looks like you. Walk into your dress fitting, the salon and your makeup artist's chair knowing what to ask for.

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Prices in USD. Final price, no extra fees at checkout.

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How would you like to pay?

Founder price (50%) · 7 of 20 left

Regular price
$149 USD
Founders Program (50%)
−$74.50 USD
Founder total$74.50 USD

Your Founder price includes

How do you want to appear?

We'll show you how it looks before we post it. You can withdraw your permission anytime by writing to hola@theitgirlconcept.com.

Founders Program terms

If you change your mind before we approve your photos, we refund 100%.

Secure payment with Stripe. We don't store your card details.

Your photos are used only for your analysis and deleted no later than 14 days after delivery.

Bridal Makeover: your ideal white, your dress and your wedding palette

It Girl Concept's Bridal Makeover is online image consulting for brides: your ideal shade of white, the dress silhouette for your body, a hairstyle for your neckline, makeup for your makeup artist and your wedding palette. It costs $149 USD.

So the most photographed day of your life looks like you. We start from your color, your face and your body to choose the exact shade of white, the dress silhouette, the hairstyle for your neckline, the makeup for your makeup artist, and the wedding palette with colors for your bridesmaids.

What's included

  • Your ideal white: optic, ivory, champagne or nude
  • Dress silhouettes for your body type
  • Hairstyle based on your neckline and your face
  • Makeup with shades for your makeup artist
  • Wedding palette (flowers, decor) and colors for your bridesmaids
  • Jewelry, headpiece and veil in your scale
  • Pre-wedding beauty timeline

It's for you if…

  • You're getting married in the coming months (the sooner, the better).
  • You want to walk into your dress fitting with clarity.
  • You want your bridesmaids to coordinate without looking like they're in uniform.

It's not for you if…

  • You want someone to come with you to your dress fitting in person or do your makeup on the wedding day: we give you the plan in writing for your team.

What the change looks like

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.

    Flatters her
    Emerald
    Deep fuchsia
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige

    Wedding

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Bright Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.

    Flatters her
    Cobalt
    Electric fuchsia
    Bright emerald
    Washes her out
    Muted mustard
    Muted terracotta
    Muted olive
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Warm Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.

    Flatters her
    Terracotta
    Olive green
    Teal
    Washes her out
    Black
    Cool gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.

    Flatters her
    Forest green
    Warm burgundy
    Deep teal
    Washes her out
    Pastel pink
    Cool light gray
    Pastel mint
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.

    Flatters her
    Dusty rose
    Slate blue
    Sage green
    Washes her out
    Pure black
    Tomato red
    Bright turquoise
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.

    Flatters her
    Emerald
    Raspberry pink
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.

    Flatters her
    Blush pink
    Slate blue
    Dusty plum
    Washes her out
    Tomato red
    Bright orange
    Pure black
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.

    Flatters her
    Burgundy
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden beige

    Formal event

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.

    Flatters her
    Forest green
    Warm burgundy
    Dark chocolate
    Washes her out
    Pastel pink
    Cool light gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden brown
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.

    Flatters her
    Raspberry pink
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Light camel
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.

    Flatters her
    Emerald
    Cherry red
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach

Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.

When to do it before the wedding

The sooner, the better: your report defines your shade of white and your silhouette, and you'll want to know both before your first dress fitting. If you already have your dress, it still helps with your hair, makeup, jewelry and wedding palette. If your wedding is less than a week away, add 24-hour priority delivery.

The photos we'll ask for

Face, front view, makeup-free, and full body in leggings (not in the dress).

With your phone, in daytime, facing a window and with no filters. After payment we guide you photo by photo.

Delivery and adjustments

  • Your PDF report in 72 hours from when your photos and questionnaire are complete (24 h with priority).
  • 2 rounds of adjustments: you request them within 48 hours of each delivery and each one arrives within 2 business days (1 with priority).
  • Mock-ups are digital simulations: they change haircut, color, makeup and clothes, never the shape of your face or your body.
  • Your photos are deleted when your order closes (no later than 14 days after delivery) and aren't used for any other purpose.

Is your date less than a week away? Add 24-hour priority delivery.

Frequently asked questions

What photos do I need if I already have my dress?

The same ones: face front view, makeup-free, and full body in leggings (not in the dress). If you like, also send us a photo of the dress and its neckline so we can fine-tune the hairstyle and jewelry.

Does it include my bridesmaids?

It includes your wedding palette and a color proposal for your bridesmaids, which we build from what you tell us about them and your wedding colors; we don't need their photos. If you want an individual analysis for any of them, each one needs her own order and her own consent.

Can I give it to my makeup artist and hairstylist?

Yes. That's what it's written for: makeup shades, hairstyle direction based on your neckline and color references for the salon.

Can I change my wedding date after buying?

Yes. If we haven't started yet, at no cost. If we've already delivered, one of your 2 rounds of adjustments covers changes in venue or time.

What happens after you buy

  1. Color Analysis envelope with the season wheel, the palette and fabric swatches

    1. You choose and tell us about yourself

    Pay by card and fill out a 5-minute questionnaire.

  2. Woman taking a selfie in front of a window in daylightIllustrative recreation

    2. You upload your photos in window light

    We guide you photo by photo. If one doesn't work, we ask for another before we start.

  3. Transformation envelope with the palette, fabrics, hair shades and a before-and-after polaroid

    3. You get your report in 72 hours

    In your inbox, with 2 rounds of adjustments within the following 48 hours.

The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.

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