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Cream Event envelope with a photo of a guest in a green dress, dress sketches, fabrics and a gold bag

It Girl Concept

Event Look

$44.50 USDFounder price (50 %) · regular price $89 USD

Final price · no extra fees at checkout

Don't spend on a dress that won't flatter you. Arrive at your event with a complete look designed for you and for that venue.

Build your order

Prices in USD. Final price, no extra fees at checkout.

Add to your analysis
How would you like to pay?

Founder price (50%) · 7 of 20 left

Regular price
$89 USD
Founders Program (50%)
−$44.50 USD
Founder total$44.50 USD

Your Founder price includes

How do you want to appear?

We'll show you how it looks before we post it. You can withdraw your permission anytime by writing to hola@theitgirlconcept.com.

Founders Program terms

If you change your mind before we approve your photos, we refund 100%.

Secure payment with Stripe. We don't store your card details.

Your photos are used only for your analysis and deleted no later than 14 days after delivery.

Event Look: wedding guest, graduation or mother of the bride

It Girl Concept's Event Look is online image consulting for a specific date: dress silhouette and color, hairstyle, makeup with exact shades and jewelry based on the dress code, the venue and the time of day. It costs $89 USD.

A plan for a specific date. Using your palette and your body type, we choose the silhouette, dress color, hairstyle, makeup with exact shades and jewelry, based on the dress code, the venue and the time of day.

What's included

  • Dress silhouette and length for your body and the dress code
  • Dress colors from your palette (and which ones to avoid at that event)
  • Hairstyle and makeup with exact shades
  • Jewelry, bag and shoes in your scale
  • Adjustments for the venue and time (daytime garden, evening ballroom, beach)

It's for you if…

  • You have a wedding, graduation or gala dinner coming up.
  • You're the mother of the bride or groom and want to look like yourself.
  • You don't want to spend on a dress that won't flatter you.

It's not for you if…

  • Your event is less than 3 days away and you're not adding priority delivery: you wouldn't have time to shop for or try on anything.
  • You need in-person makeup or hairstyling.
  • The person is under 18 and there's no authorization from her mom, dad or guardian.

What the change looks like

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.

    Flatters her
    Burgundy
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden beige

    Formal event

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Bright Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.

    Flatters her
    Cobalt
    Electric fuchsia
    Bright emerald
    Washes her out
    Muted mustard
    Muted terracotta
    Muted olive
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Warm Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.

    Flatters her
    Terracotta
    Olive green
    Teal
    Washes her out
    Black
    Cool gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.

    Flatters her
    Forest green
    Warm burgundy
    Deep teal
    Washes her out
    Pastel pink
    Cool light gray
    Pastel mint
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.

    Flatters her
    Dusty rose
    Slate blue
    Sage green
    Washes her out
    Pure black
    Tomato red
    Bright turquoise
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.

    Flatters her
    Emerald
    Raspberry pink
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.

    Flatters her
    Emerald
    Deep fuchsia
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige

    Wedding

  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Golden beige
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Soft Summer look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.

    Flatters her
    Blush pink
    Slate blue
    Dusty plum
    Washes her out
    Tomato red
    Bright orange
    Pure black
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Autumn look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.

    Flatters her
    Forest green
    Warm burgundy
    Dark chocolate
    Washes her out
    Pastel pink
    Cool light gray
    Fuchsia
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.

    Flatters her
    Emerald
    Ruby
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Golden brown
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.

    Flatters her
    Raspberry pink
    Emerald
    Sapphire blue
    Washes her out
    Mustard
    Pumpkin orange
    Light camel
  • Before: a Founder Client's original selfie
    BEFORE
    After: digital proposal of her Deep Winter look, with hair, makeup and clothing from her palette; the face is the same
    AFTER
    Real client · after: digital proposal

    Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.

    Flatters her
    Emerald
    Cherry red
    Sapphire blue
    Washes her out
    Pumpkin orange
    Mustard
    Peach

Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.

What we need to know about your event

Date, venue, time, dress code and your role (guest, graduate, mother of the bride or groom). We ask for all of it in the questionnaire.

The photos we'll ask for

Face, front view, makeup-free, and full body in leggings.

With your phone, in daytime, facing a window and with no filters. After payment we guide you photo by photo.

Delivery and adjustments

  • Your PDF report in 72 hours from when your photos and questionnaire are complete (24 h with priority).
  • 2 rounds of adjustments: you request them within 48 hours of each delivery and each one arrives within 2 business days (1 with priority).
  • Mock-ups are digital simulations: they change haircut, color, makeup and clothes, never the shape of your face or your body.
  • Your photos are deleted when your order closes (no later than 14 days after delivery) and aren't used for any other purpose.

Is your date less than a week away? Add 24-hour priority delivery.

Frequently asked questions

How far in advance should I order?

Ideally 3 to 6 weeks before, so you have time to find the dress and try it on. If your event is less than a week away, add 24-hour priority delivery.

Does it work for graduation?

Yes. If the graduate is a minor, her mom, dad or guardian must give consent before we receive any photo.

Does it include a face analysis?

It includes a hairstyle and makeup designed for you. If you also want haircut simulations and your ideal brow shape, Face Shape Analysis is sold separately.

What happens after you buy

  1. Color Analysis envelope with the season wheel, the palette and fabric swatches

    1. You choose and tell us about yourself

    Pay by card and fill out a 5-minute questionnaire.

  2. Woman taking a selfie in front of a window in daylightIllustrative recreation

    2. You upload your photos in window light

    We guide you photo by photo. If one doesn't work, we ask for another before we start.

  3. Transformation envelope with the palette, fabrics, hair shades and a before-and-after polaroid

    3. You get your report in 72 hours

    In your inbox, with 2 rounds of adjustments within the following 48 hours.

The 72 hours count from when we have your approved photos and your questionnaire. With priority, 24 hours.

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