It Girl Concept

Your Ideal Hair Color

$24 USDFounder price (50 %) · regular price $48 USD

Final price · no extra fees at checkout

Walk into the salon knowing what to ask for, with your shade already seen on your face, so the change isn't a gamble.

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Prices in USD. Final price, no extra fees at checkout.

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Founder price (50%) · 7 of 20 left

Regular price: $48 USD
Founders Program (50%): −$24 USD

Founder total$24 USD

I accept the terms and the revisions and refunds policy. My analysis becomes personalized once my photos are approved.

Your Founder price includes

I commit to leaving my honest review as a Founder: a sincere review (good, so-so or bad) with a photo of me within 7 days of my delivery. The review is published with my first name, my city and the “Founder” label.I agree that It Girl Concept may publish my before and after on its website and social media as part of the Founders Program.

How do you want to appear?No nameWith my first name

We'll show you how it looks before we post it. You can withdraw your permission anytime by writing to hola@theitgirlconcept.com.

Founders Program terms

If you change your mind before we approve your photos, we refund 100%.

Secure payment with Stripe. We don't store your card details.

Your photos are used only for your analysis and deleted no later than 14 days after delivery.

Your Ideal Hair Color: your shade, seen on you before the salon

Your Ideal Hair Color by It Girl Concept is an online hair color consultation: it starts from your color analysis (your season out of 12 and your undertone) and shows you 4 shades on your own photo, each with its level, tone, technique and how to ask your stylist for it. It includes the Color Analysis. It costs $48 USD and arrives in 72 hours.

First we read your color: your season and your undertone are the base for choosing your hair shade. With that and your natural color we show you 4 shades on your own photo (the lightest, the darkest, your natural ideal and a vibrant one), each with its level, tone, technique and how to ask your stylist for it. It includes the full Color Analysis, with your palette.

What's included

Your season and undertone, the base for choosing your shade
4 shades with mock-ups on your photo: the lightest, the darkest, your natural ideal and a vibrant one
Level (1-10), tone and technique (balayage, babylights, gloss, all-over color)
How to ask your stylist for it and how much upkeep it needs
Shades to avoid and a transition to gray if you're interested
Your full color palette (Color Analysis included)

It's for you if…

You want to change your hair color without regrets.
You want to walk into the salon knowing exactly what to ask for.
You're torn between blonde, brunette or copper and don't want to guess.

It's not for you if…

What you want to change is your haircut: that's what Face Shape Analysis is for.
You're looking for someone to color your hair: we give you the plan for your stylist, not the salon service.
You can't take photos without filters or makeup: without them we can't read your color with confidence.

What the change looks like

BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her dark hair and peach skin give her high contrast: deep, warm tones light her up.
Flatters her
Forest green
Warm burgundy
Deep teal
Washes her out
Pastel pink
Cool light gray
Pastel mint
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her golden-peach skin glows in spiced tones; cool colors wash her out.
Flatters her
Terracotta
Olive green
Teal
Washes her out
Black
Cool gray
Fuchsia
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Fair skin with a pink base and black hair: high contrast, which is why pure, cool colors light her up.
Flatters her
Cobalt
Electric fuchsia
Bright emerald
Washes her out
Muted mustard
Muted terracotta
Muted olive
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her very dark hair and eyes call for deep colors; chocolate and forest green light her up.
Flatters her
Forest green
Warm burgundy
Dark chocolate
Washes her out
Pastel pink
Cool light gray
Fuchsia
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her fair, rosy skin and soft features call for colors with a gray veil; anything too vivid dulls her.
Flatters her
Dusty rose
Slate blue
Sage green
Washes her out
Pure black
Tomato red
Bright turquoise
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Dark brown hair and almost-black eyes on fair skin with a rosy base: deep, cool jewel tones light her up.
Flatters her
Emerald
Cherry red
Sapphire blue
Washes her out
Pumpkin orange
Mustard
Peach
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her very dark hair and eyes call for deep colors; she shines in cool jewel tones, not golden ones.
Flatters her
Emerald
Raspberry pink
Sapphire blue
Washes her out
Pumpkin orange
Mustard
Peach
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her dark hair and near-black eyes call for depth; cool jewel tones make her shine.
Flatters her
Emerald
Deep fuchsia
Sapphire blue
Washes her out
Pumpkin orange
Mustard
Golden beige
Wedding
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Black hair and very dark eyes on fair skin: deep jewel tones light her up.
Flatters her
Emerald
Ruby
Sapphire blue
Washes her out
Pumpkin orange
Mustard
Golden beige
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her soft brown eyes and fresh skin call for colors with a touch of gray; vivid, warm colors bring out her flush.
Flatters her
Blush pink
Slate blue
Dusty plum
Washes her out
Tomato red
Bright orange
Pure black
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Black hair and near-black eyes on neutral skin: deep, cool colors with some spark.
Flatters her
Burgundy
Emerald
Sapphire blue
Washes her out
Mustard
Pumpkin orange
Golden beige
Formal event
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Very dark hair and eyes against fair, rosy skin: deep, cool jewel tones.
Flatters her
Emerald
Ruby
Sapphire blue
Washes her out
Mustard
Pumpkin orange
Golden brown
BEFORE
AFTER
Real client · after: digital proposal
Founder Client Her high contrast calls for deep, cool jewel tones; warm earthy shades wash her out.
Flatters her
Raspberry pink
Emerald
Sapphire blue
Washes her out
Mustard
Pumpkin orange
Light camel

Real clients from the Founders Program. The after is the digital simulation of the proposal in their report.

How we choose your shade from photos

First we read your color in window light: your skin, your eyes, your natural hair and, if you send it, your wrist. With your season and undertone we choose the shades that flatter you, and with your natural color or your roots we work out how big a change each one takes. You see them in a simulation on your photo: only your hair color changes; your face, your skin and the light stay the same.

Why does it include Color Analysis?

Because the shade that flatters you depends on your season and your undertone: the same warm brown that lights up an Autumn complexion can wash out a Summer one. That's why your report includes the full Color Analysis, with your palette, metals and makeup, and your 4 shades start from there.

The photos we'll ask for

Face, front view and makeup-free, in window light, plus a photo with your hair down showing your natural color or your roots.

With your phone, in daytime, facing a window and with no filters. After payment we guide you photo by photo.

Delivery and adjustments

Your PDF report in 72 hours from when your photos and questionnaire are complete.
2 rounds of adjustments: you request them within 48 hours of each delivery and each one arrives within 2 business days.
Mock-ups are digital simulations: they change haircut, color, makeup and clothes, never the shape of your face or your body.
Your photos are deleted when your order closes (no later than 14 days after delivery) and aren't used for any other purpose.

Frequently asked questions

What hair color suits my skin tone?

It depends on your season and your undertone, not just on whether your skin is light or deep. That's why we do your color analysis first and then show you 4 shades on your own photo: the lightest, the darkest, your natural ideal and a vibrant one.

Do you tell me what to ask for at the salon?

Yes: for each shade you get the level (1 to 10), the tone and the technique (balayage, babylights, gloss or all-over color), how to ask your stylist for it and how much upkeep it needs.

What photos do I need?

Your face, front view and makeup-free, in daylight next to a window and without filters, plus a photo with your hair down where your natural color or your roots show. We guide you step by step.

Does it work if I dye my hair or I'm going gray?

Yes. In the questionnaire we ask about your natural color and how long you've been dyeing it, and the photo of your roots helps. If you have gray hair, we tell you how to cover it or how to transition, if you're interested.

How much does it cost?

Your Ideal Hair Color costs $48 USD, a final price with no extra fees at checkout, and it already includes your full Color Analysis with your palette: you don't need to buy it separately.

What happens after you buy

1. You choose and tell us about yourself
Pay by card and fill out a 5-minute questionnaire.
Illustrative recreation
2. You upload your photos in window light
We guide you photo by photo. If one doesn't work, we ask for another before we start.
3. You get your report in 72 hours
In your inbox, with 2 rounds of adjustments within the following 48 hours.